Privacy Policy for BarryLends.com

Effective Date: September 1, 2025
Website: www.BarryLends.com (“the Site”)
Owner/Operator: Barry Lends Mortgage Brokerage (“Barry Lends,” “we,” “our,” or “us”)

Barry Lends is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site or interact with us through online forms, emails, or other communications.

1. This SMS Privacy Policy explains how we collect, use, and safeguard your information when you opt in to receive SMS communications from us.

 

2. Information We Collect When you opt in to receive SMS messages from us, we may collect the following information:

• Your phone number

• Any information you provide in response to SMS messages

• Message delivery and interaction data (such as whether a message was opened or clicked)

3. How We Use Your Information We use the information collected through SMS messages for the following purposes:

• To send service updates, promotional offers, and important notifications

• To respond to customer inquiries and provide support

• To improve our messaging services and enhance user experience

• To comply with legal and regulatory requirements

4. Sharing of Information We do not sell, rent, or share your SMS-related information with third parties except in the following cases:

• When required by law or legal process

• With service providers who assist us in delivering SMS services, provided they adhere to confidentiality agreements

• In case of a business transfer, merger, or acquisition, where your information may be transferred as part of the assets

5. Opting Out You can opt out of receiving SMS messages from us at any time by replying "STOP" to any message you receive. Once you opt out, you will no longer receive SMS communications from us unless you re-enroll.

6. Data Security We take reasonable measures to protect your personal information from unauthorized access, alteration, or disclosure. However, no data transmission over mobile networks can be guaranteed as 100% secure.

7. Children’s Privacy Our SMS services are not intended for individuals under the age of 13. We do not knowingly collect information from children. If we learn that we have collected data from a minor, we will take steps to delete it.

8. Updates to This Policy We may update this SMS Privacy Policy periodically. Any changes will be posted on our website with the revised effective date.

9. Contact Us If you have any questions or concerns about this SMS Privacy Policy, you may contact us (information below)

By opting into our SMS services, you acknowledge that you have read and agree to this SMS Privacy Policy.

1. Information We Collect

When you visit or interact with our Site, we may collect the following types of information:

a. Personal Information You Provide

• Name, phone number, email address, physical address

• Loan-related details (e.g., property information, estimated credit score, income details) if voluntarily submitted

• Any other information you choose to provide via online forms, applications, or communications

b. Automatically Collected Information

• IP address and geolocation data

• Browser type, device type, and operating system

• Pages visited, time spent on the Site, and referring websites

• Cookies and similar technologies for analytics and functionality

c. Third-Party Data
We may receive information about you from third-party service providers (such as credit bureaus, lenders, or lead generation platforms) when necessary to provide services.

2. How We Use Your Information

Your information may be used for the following purposes:

• Responding to inquiries and providing requested services

• Prequalifying or assisting with mortgage-related questions

• Processing applications (with your consent and only after a formal application is submitted)

• Improving our website functionality, security, and user experience

• Sending you updates, offers, and educational content related to mortgage products (you may opt out at any time)

• Complying with legal, regulatory, and licensing requirements

3. Sharing & Disclosure of Information

We do not sell or rent your personal information. However, we may share your information with:

• Affiliated lenders and service providers: to process loan requests and inquiries

• Technology vendors: for website hosting, analytics, customer management, and communication tools

• Regulatory and legal authorities: where required to comply with laws, regulations, or legal processes

• Business transfers: if we undergo a merger, acquisition, or sale of assets

4. Cookies & Tracking Technologies

Our Site uses cookies and similar technologies to:

• Improve user experience (e.g., remembering preferences)

• Track Site performance and analytics

• Deliver targeted advertising relevant to mortgage and real estate services

You can disable cookies through your browser settings, but some features of the Site may not function properly without them.

5. Data Security

We use reasonable administrative, technical, and physical safeguards to protect your information. While we strive to secure your data, no transmission over the Internet or electronic storage is 100% secure. You acknowledge these risks by using the Site.

6. Data Retention

We retain your personal information only as long as necessary to:

• Fulfill the purposes outlined in this policy

• Comply with applicable laws, regulations, and licensing obligations

• Maintain proper business and audit records

7. Your Rights & Choices

Depending on your state or jurisdiction, you may have rights to:

• Request access to the personal information we hold about you

• Request correction or deletion of your information (subject to legal retention requirements)

• Opt out of marketing communications at any time

• Restrict or object to certain processing activities

To exercise your rights, contact us at privacy@barrylends.com.

8. Children’s Privacy

Our Site is not intended for children under 13. We do not knowingly collect personal information from children. If we discover that a child has provided us with personal data, we will delete it promptly.

9. Third-Party Links

Our Site may contain links to third-party websites or tools (e.g., mortgage calculators, application portals). We are not responsible for the privacy practices of these external websites. We encourage you to review their privacy policies before providing personal information.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal obligations. Updates will be posted on this page with a revised “Effective Date.”

11. Contact Us

If you have questions about this Privacy Policy or how we handle your data, please contact us:

Barry Lends Mortgage Brokerage
Website: www.BarryLends.com
Email: privacy@barrylends.com
Phone: (404) 850-6585
Mail: support@barrylends.com

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